Generation Rx.

Nationwide more than 5,700 people ages 12 and older misuse prescription pain medication for the first time every day. (

Elementary Outreach

Generation Rx:

The WV DII, in collaboration with the University of Charleston has partnered with both Kanawha and Putnam County Schools to implement and deliver a prescription abuse prevention initiative using Generation Rx. UC pharmacy and health promotions students are trained to deliver Generation Rx Programming to third graders at over 40 elementary schools in Kanawha and Putnam County each year. Over 1,600 third graders are educated each year on prescription and over-the-counter medication safety and proper asthma inhaler use. We are also working on expanding our footprint with Generation Rx messaging by creating resources and videos for teachers to share without the need for student pharmacists or WV DII to be present. These adjustments will address concerns about social distancing due to COVID-19.


About Generation Rx: 

Generation Rx is an evidence-based program developed in collaboration with The Ohio State University College of Pharmacy, the Cardinal Health Foundation, and the American Pharmacists Association. The program is designed to increase public awareness of prescription drug abuse and better equip children, youth, teens, and adults to address and actively prevent prescription drug misuse.


West Virginia Drug Intervention Institute, Inc. is an independent 501(C)(3) entity located at the University of Charleston. The primary focus of WV DII is to reduce drug deaths in West Virginia through charitable, educational and service activities.  


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West Virginia Drug Intervention Institute, Inc.

118 Capitol Street

Charleston, WV 25301


Phone: (304) 941-4182


© 2020 by West Virginia Drug Intervention Institute, Inc.